24/7 Media and eStara today announced a partnership that will allow 24/7 Media to offer its clients voice-enabled advertising and marketing services. With eStara web voice, 24/7 Media clients can now
include live web voice links to drive inbound calls from email to achieve real-time one-to-one marketing. 24/7 Media's direct marketing clients now are able to offer recipients the ability to simply
click a link embedded in a message to speak with a representative live over the Internet. There are no phone numbers to dial or extra phone lines needed to connect the web call. The eStara deal
complements 24/7 Media's select messaging services, which allow publishers, marketers and online retailers to offer their subscribers customized email-based content.
