• VentureBeat, Tuesday, February 23, 2010 12:44 PM

Wild Tangent a gaming ad network has announced an effort it hopes will inject social and casual gaming -- from FramVille to massively multiplayer online games -- with added revenue streams. The ad platform, dubbed BrandBoost allows gamers, instead of using virtual currency to gain access to games, opt to view an ad instead.

"With this new platform, WildTangent joins the many casual game companies that are doing a two-step to cash in on the enormously successful social games market, writes VentureBeat, which also says the platform will help brand advertisers who have already embraced casual gaming, make the leap to social gaming.

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