News Brief

Sports Authority Waves Flag For Youth Soccer

US Youth Soccer has named Sports Authority as its official sporting goods store, and the chain will offer a membership program to the 2 million youth soccer households in the U.S.

The reusable discount card offers soccer families seasonal bonus discounts, as well as a contest with Adidas, which will let one lucky winner head to South Africa for the 2010 FIFA World Cup, as an official FIFA Flag Bearer.--Sarah Mahoney

Tags: retail, sports
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