Spirits producer Bacardi U.S.A. tapped KSL Media to manage its media planning and buying services. Previously, KSL Media managed media planning and buying for select Bacardi U.S.A. brands, such as
Grey Goose vodka and Bombay Sapphire gin. The expanded assignment includes Bacardi rum and Dewar's Blended Scotch Whiskies. Media for these brands was previously handled by Universal McCann.
