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Lady GaGa Pushes The Limits ... Of Her Brand

It looks like Stefani Germanotta, or her people, is attempting to trademark everything GaGa, right down to hypothetical boxer shorts, bras and gift certificates. Citing the pitfalls of over-extension -- "Harley-Davidson-branded cake decorating kit anyone?" -- Abe Sauer cautions the suddenly ubiquitous chanteuse to look before she leaps into such products as a "Lady GaGa GooGoo Sippy Cup."

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