Expired Products And Auction Pages

Michael Gray tells us how to handle expired product pages, as well as those appearing on classified or auction site. He runs through what to do ig a product becomes temporarily out of stock, discontinued, or replaced or updated by another product.

He also explains why you would want to use a 301 redirect code for the product or auction page instead of letting it expire and issuing a 404 not found error message: Web sites only have a certain amount of inbound link equity, so the danger of leaving up expired products or auctions can rob the site of authority.
Read the whole story at Graywolf's SEO Blog »
Tags: search, seo
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