Primedia Inc., a targeted media company, has announced the creation of Primedia Business Magazines & Media, combining Intertec Publishing, About.com/Industry and IndustryClick, under one name.
Assimilating the print, online and event units into one group underscores Primedia's ongoing integration efforts across all of its media properties. The newly formed group gives advertisers access to
4.6 million business readers across 19 industry sectors through 100 leading trade publications, 130+ targeted business-to-business websites, 450 directories and books, and a list rental business.
