L90 Signs 5 More For adMonitor

  • July 25, 2001
adMonitor, the software developed by media company L90 Inc., is continuing to sign web publishers. After announcing last month that adMonitor had signed 10 new web publisher clients, today adMonitor has announced another 5 signings including GolfChannel.com and O'Reilly Network. According to company officials adMonitor technology creates new revenue streams through a combination of ProfiTools, a suite of digital marketing tools that monetizes website inventory and databases while commanding higher CPMs than competing technologies.
- Adam Bernard
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