Advocacy Site ViewChange.org Taps Semantic Web Technology
Link TV's new digital-media hub, ViewChange.org, will tap the latest in search technology to enable users to find content complementing the hub's fund of video stories that highlight "progress in reducing hunger, poverty, and disease in developing nations," according to the Link TV site.
The site aims to attract passionate people who want to share and blog about specific topics in the videos they see. Aiding this goal, semantic Web technology, which sees the entire Web as one big database, does more than scan for keywords in content across the Web. It analyzes context and meaning to find the most relevant results. Not only will ViewChange.org site visitors see a video clip; they'll have access to continually updated links to resources from around the Web, including articles, videos, and blogs.
This could also become the new model for aggregating content across social networks and building the open social graph Google has touted for years. In this instance, ViewChange.org relies on the FreeBase social database as a common reference source to bring in related information.
An investment from the Bill and Melinda Gates Foundation of more than $2 million for two years aims to support "this pipeline for social change" by bringing "incredible stories" to the masses, according to Wendy Hanamura, who heads the ViewChange.org project. "It relies on breakthrough technologies and gives people a chance to find the stories they are just not seeing," she says.
The site will acquire video content through traditional sources like film festivals, as well as partnering with movie makers and distributors. It will also include supporting material from agencies like the United Nations.
The group will unveil the site, ViewChange.org, on June 1, but expect to see a filmmaking contest, ViewChangefilmcontest.org, launch April 30 to build content and awareness for the site.
ViewChangefilmcontest.org wants professional filmmakers, amateurs and experts to share personal stories about the progress being made in achieving the United Nation's Millennium Development Goals. Site organizers hope to use the videos to raise awareness, inspire action, and accelerate the worldwide movement to reduce extreme poverty by 2015.
The first prize pays $20,000, but there are six categories and the top winner for each receive $5,000. The six categories include Sustainability, Innovation, Overcoming Conflict, Empowerment, Leadership & Governance, and Local/Global Partnerships. Online voters will help determine the finalists in each category. Actor Danny Glover and U.S. Senator Daniel K. Inouye are among the judges.
Recent Search Marketing Daily Articles
-
Xbox One Breathes Life Into Bing May 24, 11:51 a.m.
As the pace of technology changes, search will continue to accelerate. Now, with a deeper connection ...
-
When Innovation Like Android Steps In To Shake Things Up May 23, 1:05 p.m.
In a rare admission by the former eBay CEO, Hewlett-Packard President and CEO Meg Whitman attributes ...
-
How Kenshoo Migrates Search Campaigns To Yahoo Japan May 22, 5:55 p.m.
Accessing multiple devices signals a change in consumer behavior -- not just in the United States, ...
-
Google Fiber Lives In Smaller Markets May 21, 3:43 p.m.
My Internet speed sucks. I'm frustrated with paying Verizon Fios more than $120 for phone, basic ...
-
Yahoo Abandons Its Conservative Style, Appealing To A Younger Audience May 20, 11:17 a.m.
Search marketers can expect changes at Yahoo that influence the look and placement of paid-search ads ...
-
Search Data Creates Dominance May 17, 3:25 p.m.
Google mines data for future product ideas through connected screens and applications by tapping into everything ...
-
Why Search Marketers Should Follow Google From Search To Results Engine May 16, 2:59 p.m.
Content at the Google i/o conference fills the heads of developers with ideas about innovative and ...
-
How Google's Sensor Networks Affect Advertisers May 15, 12:58 p.m.
Google plans to deploy a series of sensors at the Google I/O developer conference that begins ...
-
Bing It On, Yahoo May 14, 3:02 p.m.
Oh, please. The reports that Yahoo wants to wiggle out of the 10-year deal with Bing ...
-
How Search Becomes The Building Blocks For Online Services May 13, 1:46 p.m.
When engineers build a product, they often begin with a reference design or kit, which contains ...
Be the first to comment on "Advocacy Site ViewChange.org Taps Semantic Web Technology"
Leave a Comment