The national deal runs through March 21 and "gives people a chance to lighten their economic load,"
says Cardwell, who bills it as both a promotion and a test. "We're trying to determine if there is a place for a lower-priced group of offerings that would appeal to people on a regular basis on our
menu," he says.
In-store banners, posters and e-mail blasts to more than 500,000 Boston Market VIP club members will herald the offer, along with a Web site promotion. "And, deals like this also get picked up on Web sites that feature deals," Cardwell points out.
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