Recently, GHM has signed significant ad deals with Wal-Mart Pharmacy, Shire, and Sanofi Aventis, and has continued working with J&J, Merck, Pfizer and Wyeth, among others.
The company attributes its growth to its ability to serve niche content. GHM delivers three primary audience channels: Consumer Medical, Consumer Wellness, and Healthcare Professionals. The Medical Channel delivers condition-specific audiences (e.g., allergy, diabetes, depression); Wellness bridges a marketplace gap by combining fitness and nutrition sites; and HCP aggregates professional Web site audiences.
"Pharma and CPG brands want condition specific-audiences of scale," said Bill Jennings, CEO of Good Health Media. "Our site partners attract more a more frequent, loyal audience than broader health destinations online. We're able to reach people who are actively seeking specific information on partner sites and across the Internet. That's the ideal platform."