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PPC Campaigns Require Marathon Mindset

  • PPC Hero, Thursday, March 4, 2010 2:41 PM
Think "marathon" instead of "sprint" when designing a paid search campaign. Jenny tells us this analyze-adapt-get-results, analyze-adapt-get results process requires the correct tools. So she discusses iSpionage, a keyword research tool.

Yes, it's a shameless sponsored post, but there's lots of good information here about the tool's features. Also, while at the PPC Hero site, browse the new format. PPC Hero got a facelift.

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