News Brief

Mediasmith is New WebEx AoR for Media

WebEx Communications Inc., the leader in real time communications infrastructure for web meetings, announced that it has selected the San Francisco office of Mediasmith Inc. as its agency of record for media planning and buying of all media, both online and offline.

In the year 2000, WebEx spent more than $10 million in total media, two thirds of which consisted of online media spending according to Adrelevance and Nielsen. Budgets for 2001 remain undisclosed. As WebEx’s media agency, Mediasmith will be providing full media services, including planning and buying capabilities for all media on a variety of Webex projects.

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