Web Ads... Who, Why, Where, What.. Here's a snapshot of web advertising in the 3rd week of June, 2001. AdRelevance/Jupiter MediaMetrix recently released these data. First, the top 10 locations where ads were placed during the period. This rank is based on the number of views (impressions). +------------------------------+---------------+ | Web Type | Impressions | +------------------------------+---------------+ | Portal | 7,686,986,000 | | Shopping & Auction | 2,136,560,000 | | Incentive | 1,628,998,000 | | Telecom & Internet Telephony | 1,103,728,000 | | General News | 927,882,000 | | Travel, Maps & Local | 788,102,000 | | Business & Finance | 587,162,000 | | Community | 568,995,000 | | Sports & Recreation | 494,494,000 | | Search Engine | 491,975,000 | +------------------------------+---------------+ Next, advertising by industry as measured by impressions: +------------------------+---------------+ | Industry | Impressions | +------------------------+---------------+ | Web Media | 5,792,093,000 | | Retail | 4,571,608,000 | | Business to Business | 3,101,378,000 | | Financial Services | 2,120,311,000 | | Consumer Goods | 862,361,000 | | Entertainment | 856,603,000 | | Travel | 768,624,000 | | Telecommunications | 461,494,000 | | Hardware & Electronics | 304,220,000 | | Software | 240,974,000 | +------------------------+---------------+ Then, the type of ad shape appearing: +-----------------+--------+ | Dimensions | Unique | | | Ads | +-----------------+--------+ | Full banner | 22,344 | | Short button | 5,379 | | Medium button | 3,474 | | Tall button | 3,168 | | Vertical banner | 2,867 | | Half banner | 2,822 | | Micro button | 2,659 | | Other | 1,634 | +-----------------+--------+ Finally, the top10 consumer goods advertisers based on the total impressions: +----------------------------+--------------+ | Company | Impressions | +----------------------------+--------------+ | PhotoPoint | 123,092,000 | | Omaha Steaks International | 49,043,000 | | The Gap, Inc | 36,608,000 | | Sports Illustrated | 35,005,000 | | Unilever | 34,080,000 | | Time, Inc. | 32,366,000 | | New York Times | 31,353,000 | | Eddie Bauer | 23,118,000 | | The Coca-Cola Company | 19,156,000 | | Philip Morris Companies | 18,396,000 | +----------------------------+--------------+ See the rest of the story here.