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'The Runner' Producers Talk 'Integration' (Zap2it.com)

  • , Wednesday, July 25, 2001 12 AM
While audiences may have come to expect blatant product placement in reality with shows like "Survivor" using advertising products, such as Doritos or Budweiser, as rewards on the series, the producers on ABC's upcoming reality series "The Runner" prefer to have the placement less noticeable.

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