Internet Radio Stations See a Slight Dip in Listenership
Nevertheless, 11 of the MeasureCast Top 25T stations streamed more hours of radio entertainment than they did the previous week. Significant increases in TTSL were enjoyed by Virgin Radio (up 23%) and ESPN Radio (up 16%).
Sixteen of the top 25 stations experienced an increase in estimated audience size, or CUME. And 17 of the top 25 on-line broadcasters were Internet-only broadcasters - one more than the previous week.
MEDIAmazing.com finished another week as the number one on-line radio and Internet-only broadcaster, while United Kingdom-based Virgin Radio was the leading terrestrial station broadcasting over the Internet.
Other facts for the week of July 16 - July 22:
- 79% of all listening occurred between 5 a.m. and 5 p.m. Pacific, an increase of 10% over the previous week.
- ·The peak listening hour was 11 a.m. Pacific, with 8% of the day's listening.
- ·11% of the week's TTSL took place over the weekend, down 2% from the previous week.
- ·The peak listening day was Wednesday, with 19% of all TTSL occurring on this day.
- ·The largest single age group listening to Internet radio last week: 25-34 year-olds (29%).
- ·55% of listeners were under 35; 26% were younger than 25, and 5% were over 55.
- ·70% of listeners were men; 30% were women.
- ·Top streaming nations include the United States, the United Kingdom, Canada, Japan, and Mexico.
- ·The South (30%) and the West (28%) of the U.S. have the greatest number of streaming media consumers.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into the digital video platforms in a big way -- ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Internet Radio Stations See a Slight Dip in Listenership"
Leave a Comment