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The Influence Of Sound On Our Buying Decisions

Martin Lindstrom is holding forth on "non-conscious behavior" and the impact of sounds on what we buy in an ongoing series of reports by Wayne Cabot today. Click on the URL above and go to "Sound Marketing" to listen. The most addictive sound? That of a laughing baby, says Lindstrom, who claims there's a "land grab" afoot to take generic sounds and convert them into branded sounds.

Read the whole story at WCBS NewsRadio 88 »

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