Zyman and NAA Launch New Marketing Tool

  • by July 24, 2001
Zyman Marketing Group and the Newspaper Association of America (NAA), today announced the launch of the NAA Newspaper Marketing Tool, an interactive online tool designed to help member newspapers grow subscriptions, newsstand sales and ad revenues through improved marketing planning.

With its member newspapers including the most respected names in news and comprising nearly 90% of the U.S. daily circulation, the NAA addresses issues that collectively affect the newspaper industry. When the NAA decided to help newspapers re-invigorate their marketing efforts and better reach their readers, they partnered with Zyman Marketing Group's marketing strategists to create an interactive tool that could be used effectively by all of their member newspapers.

The NAA Newspaper Marketing Tool will assist decision-makers at the individual newspaper level in constructing and executing a marketing-driven approach to increasing their sales and profitability. Because of the strong initial positive response from member newspapers, the NAA anticipates widespread adoption of the marketing tool. The tool will debut at the NAA's upcoming marketing conference, taking place in Washington, D.C. July 22-25.

"The Zyman NAA Newspaper Marketing Tool will help our member newspapers, from the large city papers to the most local of publications, attain business objectives by providing a disciplined process for developing marketing strategy," noted John Kimball, Senior VP and Chief Marketing Officer for the Newspaper Association of America.

"It's time newspapers consider themselves a marketing organization as well as a cornerstone of the community."

Next story loading loading..