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'New York Times' Sees Video Licenses As New Rev Stream

  • MinOnline, Thursday, March 18, 2010 12:25 AM
In a deal with Thought Equity Motion, The New York Times is making available raw footage and stories from its video library for licensing to other video producers, filmmakers, commercial content makers and educators. The archive has three years worth of video. Licensing video represents incremental revenue, but it is a smarter use of the assets the company is creating every day.

The amount of revenue possible from video licensing varies according to usage rights and medium. According to Thought Equity a given clip might cost up to $3,200 for re-use in an ad project to be broadcast on TV while a corporate or non-profit organization could license the same item for one-time use at $149.

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