• Promo, Wednesday, March 17, 2010 11 AM

"So," you may be asking yourself after a hard day in the marketing trenches followed by a frugal trip to the supermarket, "what exactly do I do with this can of Spam I bought?"

Well, lucky for you that Hormel has begun a "Look What You Can Do" promotional campaign for the iconic delicacy in a partnership with broadcast marketing company CRN International. It is, in fact, the first campaign to market a large number of Hormel brands -- Dinty Moore stews, Hormel Chili, Hormel Mary Kitchen Corned Beef Hash, Hormel Canned Chicken and Hormel Bacon Bits are also included -- under one umbrella, Patricia Odell reports.

Radio personalities such as such as Sean Hannity and country star Kix Brooks will take the products home and then talk on air about the simple meals they made with the products, and TV personalities will make meals on air. "Having well-known local personalities talk about their experience with using the product in the context of their real lives is very effective," says Barry Berman, president of CRN.

Read the whole story at Promo »