If You Can Harness Social Media Marketing, You Don't Have To Pay For Advertising Anymore

by Joe Mandese @mp_joemandese, March 17, 2010

Um, Mr. Kvamme, do you know who is in the audience here today? That's what I was wondering when Kvamme noted that social marketing enables you to get your "message out" basically "for free."

That may be a good thing for word-of-mouth marketers, but I'm not sure why that's a good thing for advertising agencies -- digital or otherwise -- which generally depend on advertising as a source of revenues.