Commentary

Mobile Creates New Cash Funnel, Cash Cow

Mobile will prompt marketers to accelerate adoption of local search, display ads and paid search, according to James Min, managing partner of Montgomery and Company. During the OMMA Global conference in San Franscisco Wednesday, he said everyone talks about billions of handsets and great penetration, but the great opportunity will become attracting new dollars into the marketing funnel, not just circulating the old cash.
1 comment about "Mobile Creates New Cash Funnel, Cash Cow".
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  1. Adam Day, March 18, 2010 at 2:59 p.m.

    New Revenues streams through consumer engagement and click through engagement metrics. Adam Day U.S. Patent # 6,749,511, "website promotional applet process" www.retailpromotions.com

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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