AOL Relaunches Food Vertical
paidContent, Wednesday, March 17, 2010 2 PM
Still focused on fleshing out niche content verticals, AOL has overhauled its Food channel in the form of recipes site Kitchen Daily. Parts of AOL Food will remain Kitchen Daily, including a Grilling Hub and Dinner Tonight page. Meanwhile, an AOL rep tells paidContent that the Slashfood blog will be kept as a separate, stand-alone site, as it continues to focus more on food news and culture.
Also, "If Kitchen Daily looks a little like Condé Nast's Epicurious, it's not exactly a coincidence," notes paidContent. Its editor-in-chief is none other than Cheryl Brown -- formerly of Condé Nast's now-deceased Gourmet magazine. Brown more recently served as managing editor of Disney's Wondertime magazine. By paidContent's estimate, AOL added about two new sites a month last year as part of its goal to reach 100 sites under its MediaGlow content group.
Read the whole story at paidContent »
Also, "If Kitchen Daily looks a little like Condé Nast's Epicurious, it's not exactly a coincidence," notes paidContent. Its editor-in-chief is none other than Cheryl Brown -- formerly of Condé Nast's now-deceased Gourmet magazine. Brown more recently served as managing editor of Disney's Wondertime magazine. By paidContent's estimate, AOL added about two new sites a month last year as part of its goal to reach 100 sites under its MediaGlow content group.
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