Mediabrands has hired Genevieve Loriant to the newly created role of PR and communications director, Asia Pacific. Catherine Labbate also joined Mediabrands Australia early this month as creative
producer. Based in Singapore, Genevieve will drive communications activities across Mediabrands' portfolio of media agencies, Initiative and UM. Labbate will work across all companies in Mediabrands'
rapidly expanding portfolio. Lorient comes from Hill & Knowlton in China and Singapore, while Labbate worked previously at Two De Force, an event-management company,
