My favorite app described at OMMA Global so far: Sit'n'Squat, a mobile app that helps you locate public bathrooms. Currently sponsored by Charmin', the app includes not only
maps but photos and reviews of bathrooms by users. This last detail elicited a minor wave of revulsion from the audience at the mobile panel, but I bet at least a handful of the groaners
are going to check the app out. Besides Charmin', I wonder what other advertisers might be interested in this inventory?