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Broadcast TV '10 Revs Show Uptick

Broadcast TV's fortunes began to turn around in the fourth quarter of 2009 and evidence is mounting that the first quarter of 2010 will show positive growth, according to the Television Bureau of Advertising (TVB) in conjunction with its release of 2009 estimates supplied by Kantar Media.

Among local broadcast's top ten individual advertisers, No. 1 Chrysler Group LLC was up 28.0% in the fourth quarter, No. 2 AT&T was up 20.6%, No. 3 Toyota Motor Dealers Association was up 16.1%, No. 4 Ford Motor Co Dealers Association was up 33.4%, No. 5 Verizon Communications was down 14.2%, No. 6 General Mills was down 16.4%, No. 7 Honda Motor Co was down 33.8%, No. 8 General Motors Corp. was down 5.6%, No. 9 Comcast was down 25.7%, and No. 10 McDonalds Corp. was up 34.0%.

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