New FDA Rules Tighten Tobacco Advertising And Sales To Youth
"This is truly a historic announcement in our country's public health history," says Howard Koh, assistant secretary for health. "This is designed to prevent our children from becoming the next generation of Americans to die early from tobacco-related illnesses."
Among the key provision, tobacco companies are banned from sponsoring sporting and entertainment events; cannot give away cigarette samples or non-tobacco items with the purchase of tobacco. "Kiddie packs" of less than 20 cigarettes are banned, as are vending machines and self-service displays except in adult-only facilities. Court challenges to the regulations are in the works.