How To Set Up A Mobile Paid Search Campaign

For those thinking about setting up a paid click strategy for mobile, start by determining your target audience and become familiar with the devices that audience might use to connect to the Internet on a mobile device. Although there are dozens of handset makers delivering hundreds of models, Jen suggests becoming familiar with the most popular.

Jen walks through creating WAP mobile ads in Google by describing how to set up ad groups, add keywords, and create ads and links from the campaign to the company's Web site.
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Tags: mobile, ppc, search
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