Report: Publishers Balking At iPad Partnerships

In advance of the iPad's April debut, Apple is racing to secure partnership with various media and content companies, sources tell The Wall Street Journal. And, if these sources are correct, "hundreds of thousands" of iPads have been pre-ordered in less than a week. Still, despite its likely popularity, "lining up TV programming, digital newspapers and other content ahead of the iPad's April 3 release has proven difficult for Apple as some potential collaborators weigh the advantages of working with the company against the potential threats to their current sources of revenue."

As a result, Apple is still negotiating with media companies for a price cut on TV shows that people can download onto the device. Apple, which also hoped to work closely with newspaper, magazines and textbook publishers on new ways to digitally present print content on the iPad, has for now put the effort on backburner, sources tell the Journal.

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