- Ad Age, Monday, March 22, 2010 11:38 PM
NBC is unveiling an online-video viewer placed in the midst of other interactive content related to the program a fan chooses. NBC Universal, NBC.com's online video content will be embedded in the "30
Rock" or "Office" page, rather than send viewers elsewhere. Anheuser-Busch InBev's Bud Light Golden Wheat is being incorporated into the experience as a sponsor, and will "bring" viewers a choice of
watching their video in standard or HD.
The new design makes it easier for fans to take quizzes, choose deleted scenes or read blogs tied to their favorite program. The move hopes to
beef ad-important Web measures like page views, time spent on site, and click-throughs.
Read the whole story at Ad Age »
