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Nielsen Report: Media Multitasking On The Rise

Sure, consumers are online more than ever. Perhaps more surprising is the fact that they're also watching more TV than ever. Where are they finding the time? Good 'ol multitasking, according to new data from Nielsen.

Indeed, 59% of consumers watched TV while simultaneously surfing the Web in December '09 -- up from 57.9% in December '08 -- according to Nielsen's latest Three Screen Report. What's more, the average American consumer spent three-and-a-half hours on the Internet while also watching TV in December 2009 -- way up from two hours and 36 minutes year-over-year.

In December, the average American watched an average of 35 hours of live TV per week, with an additional two hours of time-shifted TV, Nielsen reports. The amount of TV that consumers watch is up about 2% year-over-year, while DVR use is up nearly 28%.

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