DirectCast Network, LLC, a media development company, has developed and introduced a new advertising concept called “directcasting” that allows advertisers to deliver audio messages directly to consumers, virtually at the point of sale. DirectCast's first product, the FuelingTalker is an audio point-of-purchase device that the company installs on fuel pump nozzles at gasoline stations with convenience stores. The FuelingTalker units play a mix of entertainment, commercial messages, and public service announcements while consumers refuel. DirectCast's PumpRadio Network “directcasts” this programming to the FuelingTalker units at numerous fueling locations in a market area, creating a stand-alone network that allows advertisers cost- effective yet targeted reach.The latest DirectCast product, the CarTalker, is an interactive device specifically designed for car dealers to communicate with customers whenever dealer sales people are busy or unavailable -- or when customers prefer to browse by themselves. The compact device attaches to a vehicle window, allowing dealers to record and place a one- to two-minute message about a particular vehicle or group of vehicles. Customers can activate an audio message and are encouraged to record questions or comments, and contact information.