Dear Nestle, Manage Your Online Reputation Better

Search Engine Journal, Tuesday, March 23, 2010 4:49 PM
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In a Dear Nestle letter, Josh Millrod tells the consumer products goods company how to fix its online problems for as little as $7.49. He points to Nestle's being publicly called out by Greenpeace for contributing to rainforest deforestation. Rather than bullying YouTube to take down that video, Nestle should have launched the Web site Nestlecares.com on Godaddy for a pittance, or a profile on Twitter for free, says Millrod.
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