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News Corp. May Sell Fox Audience Network

Tech Crunch, Tuesday, March 23, 2010 11:04 PM

News Corp. is tough on its digital properties: Rotten Tomatoes has been sold off to Flixster. Photobucket went to Ontela. IGN had 20% staff cuts, and MySpace is dealing with co-presidents. But Fox Audience Network, the advertising arm for News Corp.'s digital assets, has trudged stoically through all the drama. The entity has grown and now powers the ads not only for MySpace and other News Corp. Web sites, but also a fairly strong set of third-party partners.

Fox Audience Network is the eighth-largest advertising networks according to Comscore, with nearly 150 million U.S. unique visitors a month. And it's a close race. AOL is first with 185 million, and Google is second with 178 million. So what does News Corp. have planned for it's star Audience Network group? It's time to sell.

Read the whole story at Tech Crunch »

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