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Test: Google Maps Featuring Hotel Prices

  • Mashable, Tuesday, March 23, 2010 3:32 PM
Among "a small portion of users," Google is testing a new feature within Google Maps that displays specific hotel prices, reports Mashable. When these users search for hotels within a specific region, they then have the ability to check the prices of hotels that show up in search results -- based on the date and the number of nights they plan on staying.

The data, according to Mashable, is based on advertised prices from sponsored results. "The prices are essentially ads, albeit useful ones," it notes. For now, Google is not changing its ranking system for hotels. Rather, the experiment is testing a new form of advertising that Google is suggesting might be helpful to users. If testing goes well, expect a broader rollout.

Read the whole story at Mashable »

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