Yahoo Wants Piece Of Local Ad Pie
Forbes, Tuesday, March 23, 2010 3:32 PM
Yahoo's sales reps are zeroing in on marketers with big national footprints that tend to advertise in local newspapers, regional radio stations, and Web sites, reports Forbes. Those marketers include Dunkin' Donuts, Burger King, Pizza Hut, State Farm Insurance and Home Depot.
"Yahoo's focus on local markets comes as Google is diving into the display world to grow beyond its core search business," notes Forbes. "Having launched a new ad exchange system similar to ones the stock market uses, Google is heating up the competition, adding more clients to its growing roster of display advertisers."
Presently, national advertisers spend over $120 billion on advertising in local markets, according to Forbes. Still, only about 1% to 2% of marketers' budgets are going online, according to Lem Lloyd, Yahoo's vice president of channel sales for North America. Not surprising, Lloyd insists there is room for growth.
Read the whole story at Forbes »
"Yahoo's focus on local markets comes as Google is diving into the display world to grow beyond its core search business," notes Forbes. "Having launched a new ad exchange system similar to ones the stock market uses, Google is heating up the competition, adding more clients to its growing roster of display advertisers."
Presently, national advertisers spend over $120 billion on advertising in local markets, according to Forbes. Still, only about 1% to 2% of marketers' budgets are going online, according to Lem Lloyd, Yahoo's vice president of channel sales for North America. Not surprising, Lloyd insists there is room for growth.
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