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'Times T' Editor Exits For 'W' Helm

Condé Nast Publications named Stefano Tonchi, the editor of T: The New York Times Style Magazine, to be the editor in chief of its fashion magazine W. Tonchi wants to bring a more accessible, general-interest sensibility to W, a large-format magazine with lavish photography.

Ad pages at W fell almost 50% in 2009, to about 1,050 pages, according to Media Industry Newsletter. That makes it one of the hardest-hit magazines at Condé Nast. Tonchi joined The New York Times as style editor for The New York Times Magazine in 2003. He had previously been a fashion and creative director at Esquire and the Condé Nast publications Self and vL'Uomo Vogue.

Read the whole story at The New York Times »

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