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YouTube Bounces Back

Google has long struggled with monetizing YouTube as advertisers balked at associating their brands with random user-generated content. But that's begun to change with an influx of higher-quality material and a Web video audience that doubled in 2009.

Run-of-network pre-roll ads on YouTube now typically command double-digit rates of $10 to $15 CPMs and daily ad buys on its home page range from $200,000 to $300,000, according to new research from The Business Insider. Overlay ads, meanwhile, are getting $8 to $10 CPMs. Revenue for online video more broadly is expected to grow 30% to 50% this year, driven by YouTube's improving fortunes.

Read the whole story at Silicon Alley Insider »

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