Unilever's Ben & Jerry's Keeping Its Vermont State Of Mind
USA Today, Thursday, March 25, 2010 10:46 AM
Ben & Jerry's, arguably the most free-wheeling of Unilever 's 400 global brands, will retain its roots in Vermont, new CEO Jostein Solheim promised a crowd indulging in Free Cone Day at the company's ice cream parlor in Burlington yesterday, reports Dan McLean of the Burlington Free Press.
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Citing the "the history and the authenticity of the culture and values," the 19-year veteran of Unilever said the company is "100% committed to the community."
Ben & Jerry's has more autonomy than most of Unilever's brands, Solheim pointed out. "It's not an ice cream brand. It's a company with a mission," he said, referring to Ben & Jerry's record of social and environmental activism. But it's also a profitable, high-end business with a growing footprint. "People are buying a little piece of Vermont all over the world," Solheim said.
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