- Click Z, Thursday, March 25, 2010 11:16 PM
A new partnership between The Huffington Post and a Detroit-based ad rep firm could help automakers gain more social media traction. The news and opinion site has teamed with Focus Media and
Marketing, to gain ad dollars from automakers Ford, Chrysler and GM. HuffPo chief revenue officer Greg Coleman says the site's readership, with its has average household income of $100K, appeals to
auto advertisers, which can spread news of new vehicles in a more "viral manner."
"We're allowing live Twitter feeds to run through a sponsored ad unit," said Coleman. "There are
plenty of events that the automotive world sponsors on TV and online that they should be the sponsor of in social media. ... They're classic candidates especially if they really believe they have a
breakthrough car launch."
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