Pros And Cons Of In-House SEO

Search Engine Watch, Thursday, March 25, 2010 4:16 PM
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There are many factors to consider when trying to determine whether to bring SEO in-house -- and this post provides a checklist of them. Aside from getting buy-in from C-level executives, company size, budgets, corporate culture and marketing goals all play an important role. Suggestions also include monitoring analytics for spikes and changes, as well as conducting site audits.
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