Single Women Get Short Shrift In Ad Campaigns
According to Melanie Notkin, CEO of SavvyAuntie.com, advertisers have no idea how to talk to single women. "America seems to talk to all grown-ups as we're part of an intimate family of a mom, a dad and kids."
Stephanie Holland, executive creative director at Holland and Holland Advertising, says that most advertising aimed at the consumers who control 80% of household spending in the U.S. takes a misguided "one size fits all" approach. That's because most of the decision makers are men who "have a difficult time distinguishing even among moms, much less coming in and understanding the single female."