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Spike TV Launches Fight Site

  • B&C, Sunday, March 28, 2010 9:54 PM
MTV Networks-owned Spike TV is expanding its relationship with the UFC, creating a branded destination site for fans of mixed martial arts. The site, UltimateFighter.com, will be tied to the 11th season of the Spike series "The Ultimate Fighter," and will feature every episode and every fight from seasons one through 10 of that show. In the season 11 premiere, a number of fighters will have to battle in the octagon to see who advances. Only clips from the fights will make it on air, with the entire bouts being posted on the new site.

Visitors will also be able to look at pages for individual fighters, and can watch exclusive highlight packages created just for the site. If they watch a fight, they can skip straight to specific moves executed by either of the fighters, or to the knockout blow. Clips from UFC pay-per-view events will not be available on the site, though Spike executives said that the video library could be expanded if ad response is positive.

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