According to the NRF 2010 Easter Consumer Intentions and Actions Survey, Easter holiday celebrants will spend slightly more this year with the average person expected to shell out $118.60, up from $116.59 last year. Total spending is expected to reach $13.03 billion. Average Easter Spending by YearYearSpending by Person 2003 $102.75 2004 107.17 2005 96.51 2006 121.62 2007 135.07 2008 135.03 2009 116.59 Est. 2010 118.60 Source: NRF/BIGresearch, March 2010 While spending on most items will remain the same as last year, children can expect more jelly beans, flavored marshmallows and even gifts in their Easter baskets this year. The average person will spend $17.29 on candy, compared to $16.55 last year, and $18.16 on gifts, up from $17.30 last Easter. Other holiday purchases include clothing ($19.03), food ($37.45), flowers ($7.84), decorations ($6.34) and greeting cards ($6.30). 2010 Easter Spending (Billion Dollars) ExpenditureBillion Dollars Food $4.11 B Clothing 2.09 Gifts 1.99 Candy 1.9 Flowers 0.86 Decorations 0.70 Greeting cards 0.69 Other 0.68 Source: NRF/BIGresearch, March 2010 "With signs of spring popping up everywhere, shoppers are eager to get their hands on bright, colorful Easter merchandise," said Tracy Mullin, President and CEO, NRF. "Warmer weather and special holiday promotions are the perfect mix to get people out of their homes and into stores as spring approaches." When it comes to buying Easter merchandise, Americans will shop at: