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Former NFL Scrub Hits It Big With Old Spice Video

  • Ad Age, Monday, March 29, 2010 10:45 AM
Jack Neff has an amusing piece about Isaiah Mustafa, a bit-part actor and former bit-part NFL receiver who is becoming something of a cult figure as the star of "the Man Your Man Could Smell Like" spot for Old Spice. (According to Procter & Gamble, the video last week had reached 5.8 million views online.)

Mustafa has been featured on NBC's "Today," the "CBS Early Show" and is scheduled for ABC's "Good Morning America," according to P&G spokesman Mike Norton. He also was on the "Ellen DeGeneres Show" and is scheduled to appear on "Oprah" next week. "He's generated a lot of buzz because people talked about the ad," Norton tells Neff, which in the virtuous circle of viril virality, is generating more TV appearances, news and blog posts.

Mustafa developed his over-the-top delivery only the night before shooting, he told the Los Angeles Times' "Ministry of Gossip" blog, when he called a former teammate, got his voicemail, and left a message delivering his part.

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