iBeaming Ads to AtomFilms
AtomShockwave will implement iBEAM's previously announced streaming advertising solution, Advertising Agent. The solution enables the dynamic serving of television-style "pre-roll" ads to be placed before or after all video content on the AtomFilms site. In addition, each ad provides the ability for end users to "click-through" to get more product information. According to company officials, in earlier trials, these ads have received click-through rates of between 5% and 30%.