How To Improve SEO And Paid Search Ads

In this post on the basics of search, Matt Cutts tells us that Google's algorithms decides what to index by asking more than 200 questions, such as how many times a page contains your keywords, if the words appear in the title and the URL, and if the page include synonyms for those words. Knowing how search works can help SEO and paid search professionals build better campaigns.
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Tags: google, ppc, search
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