Research determined that Velveeta Shells & Cheese consumers value
family and tradition, Elaine Wong reports. Though "time-stressed," mom is "trying to put these balanced meals on the table that she knows she can feel good about and that the whole family will love,"
brand manager Greg Gallagher tells her.
A print ad for the new campaign gets the message across in a slightly different way: "Makes peace between chicken and green beans, and green beans and six year olds," the copy reads.
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