• April 1, 2010

Emirates airline has launched the first-ever Bollywood variety show to be fully produced and aired exclusively in North America.

The show airs in the U.S. on Star India Plus, SET Asia and Hulu, and in Canada on Rogers video-on-demand. The program will run for 10 weeks and feature singing, dancing, and Hindi music videos, including two reality TV segments where viewers (Web and TV) pick the best local dancer and singer. This is the first reality program that allows Hulu viewers to vote at the same time with TV viewers to determine a winner.

Dubai-based Emirates airline partnered with Saavn, a leading Bollywood entertainment and digital distribution company to produce the program and Zenithmedia on the program placement.--Tanya Irwin