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Marvel Sets High Bar For iPad Publishers

If Marvel Comics' app for the iPad is any indication, competition among those competing for consumers' attention on the new device will be fierce. BoingBoing gets hands-on with the app, which was produced with Comixology. "I like it,' writes BoingBoing reviewer Xeni Jardin. "Scrolling is intuitive, brisk, and elegant ... I'm amazed at how smooth .... The store interface makes sense to anyone familiar with iTunes and App store ... Flipping and reading, one luminous full-color page at a time, I do not miss paper."

The apps lets uses "finger-flip" through pages, one-by-one, while a scroll bar at the bottom of the page allows one to skip ahead easily. Users can also double-click to zoom into individual frames, and finger-flip forward to advance frame-by-frame, instead of page-by-page. At launch, Avengers, X-Men, Hulk, Spider Man, Iron Man, and Captain America are all avaible, while the blog reports rumors that over 500 titles are on the way.

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